Wednesday, August 12, 2009

On Volunteer Recruitment

Types of theories behind people who give:
- altruists (for ability to do good)
- communitarian (for benefitting society which they care about)
- devout (for religion)
- investor (possible payback to self or others in future)
- socialite (for attending charity events)
- repayer (been helped before)
- dynast (family culture of giving)

= 55% of donors stop giving within the first year, and 85% stop within 5 since they last gave. Hmm. Blood is easier to part with.

= People who gave, they preferred simple acknowledgment (written letter, with their names properly spelt out) rather than physical gifts (medals, trophies) in recognition

= Volunteers fail most often because of lack of support from staff and tools to succeed

= Add on, they look for
1. clear expression of expectations
2. tools provided
3. their presence is making a difference

= Fundraising volunteers are a unique type of volunteers, that's true. "I can give my time, but I won't ask for money on behalf of your organization." Can imagine that happening.

= Good fundraisers have 5 of the traits:
1. impeccable integrity
2. good listener (two ears vs one mouth)
3. ability to motivate
4. hard worker
5. concern for people
6. savvy about current events (deaths, crisis, know what to say at the right time) -> by me

= What volunteer fundraisers can do, concrete examples:
1. special events (bazaar, matriculation fair, competitions across campuses)
2. telephone fundraising (phonathon)
3. corporate appeals
4. grant proposals (for sponsoring students overseas to offset expenses)
5. major gift appeals (statue for supporting arts like Siemens for SSO)
6. capital and endowment campaigns
7. planned giving efforts

= volunteers are ideal for fundraising because...
1. they don't get paid
2. they have a real commitment to the cause
3. they have made a significant contribution themselves
4. they care enough to take time off their 'real' work to take part in nonprofit organization's program
5. it's not a glamourous job but they see a need for it to be done

Nutshell: article shares the psyche of donors/givers; ideal traits of volunteer fundraisers OR how to identify good ones; suggested approaches for fundraising engine

Source: Nonprofit Essentials: Recruiting and Training Fundraising Volunteers by Linda Lysakowski