Case statement
1. write in numbered list
2. dream merchant is the name of the game
3. less is more for statistics use
4. focus on the organization's future direction rather than its past
5. cost of the dream should only be mentioned at the end
6. people have the need for something. the organization is the answer to providing the solution
7. write in present tense
8. humanize stories before putting it into a bigger picture
9. the case statement is the crucial first step in fundraising
